Model 01
01
Fixed Retainer
Structure
Flat monthly fee + ad-spend minimum
Best fit
Proving a new channel, city, or category before scaling.
[ VI / Partnership Models ]
Commercial models that
scale with trust.
Clients move from fixed retainer to performance share as the relationship — and the attribution data — matures. You are not locked into one structure.
Model 02
02
% of Ad Spend
Structure
10–15% of monthly media spend as management fee
Best fit
Once channels are proven and spend is scaling.
Model 03
03
% of Revenue / Performance Share
Structure
Reduced base retainer + 3–6% of attributed revenue above baseline
Best fit
Once attribution and close-rate data are reliable — full incentive alignment.
Model 04
04
Hybrid
Structure
Fixed strategy/content retainer + performance share on paid media only
Best fit
Stability on the creative/strategy layer, alignment on media spend.
Progression
Start with a fixed retainer while we prove the channel. Move to % of spend as it scales. Graduate to performance share once the attribution is clean.
We do not shift a client to performance share until the tracking, sales handoff, and close-rate data are reliable enough for both sides to trust the number. Until then, the incentive we want is retention, not a bet.