A seven-stage operating system, run in sequence and revisited every cycle. The same system underneath every engagement — whether the deliverable is a single Meta campaign or a multi-city, multi-channel growth program.
Find where revenue is actually being lost.
Baseline CAC · Conversion by stage · Sales-cycle length
Set the business-level outcome before any channel is chosen.
One primary revenue KPI · Two supporting inputs
Build strategy, messaging and channel plan around that outcome.
Forecast CAC · Forecast pipeline contribution
Launch campaigns, content and sales enablement as one execution.
Time-to-first-conversion · Speed-to-lead
Track against revenue and pipeline from day one — not after a cycle ends.
Revenue generated · Qualified pipeline · Cost per acquisition
Feed real conversion data back into targeting, creative and routing every cycle.
CAC trend · Conversion-rate delta · ROAS improvement
Expand the channels, cities and segments that are proven to convert. Only those.
Marketing efficiency ratio · LTV : CAC · Payback period
