[ IV / Content Marketing ]

Content that
moves a business metric.

Seven packages, each available at three depths. All content plugs directly into the performance marketing engine — the same asset library feeds organic, paid, and sales-enablement channels rather than running as separate workstreams. Every tier is quoted in INR (India), AED (Gulf) and USD (Europe).

01

Content Strategy

Research, content pillars, platform strategy, calendar, distribution and measurement framework.

Essential

1 platform, monthly calendar + pillars

IN₹15K–20K / mo
AEAED 3.3K–4.4K / mo
USD$900–1,200 / mo
Growth

2–3 platforms, calendar + distribution plan + monthly reporting

IN₹25K–35K / mo
AEAED 5.5K–7.7K / mo
USD$1,500–2,100 / mo
Scale

Full platform mix, quarterly resets, measurement framework tied to revenue

IN₹40K–55K / mo
AEAED 8.8K–12.2K / mo
USD$2,400–3,300 / mo
02

Ideation & Scripting

Content ideas, hooks, scripts, storyboards, calls to action, and monthly calendars.

Essential

4–6 scripts / month

IN₹20K–28K / mo
AEAED 4.4K–6.2K / mo
USD$1,200–1,700 / mo
Growth

8–12 scripts / month + storyboard briefs

IN₹32K–42K / mo
AEAED 7.1K–9.3K / mo
USD$1,900–2,500 / mo
Scale

15+ scripts / month, multi-format (reels, long-form, ad variations)

IN₹50K–65K / mo
AEAED 11K–14.4K / mo
USD$3,000–3,900 / mo
03

Creative Direction

Campaign concepts, mood boards, shoot direction, styling, locations, and brand supervision.

Essential

1 shoot day / month, concept + mood board

IN₹35K–45K / mo
AEAED 7.7K–10K / mo
USD$2,100–2,700 / mo
Growth

2 shoot days / month, full styling + location scouting

IN₹55K–70K / mo
AEAED 12.2K–15.5K / mo
USD$3,300–4,200 / mo
Scale

3+ shoot days / month, multi-campaign creative supervision

IN₹85K–1.1L / mo
AEAED 18.8K–24.3K / mo
USD$5,100–6,600 / mo
04

Production

Pre-production, filming, photography, editing, sound, color grading, motion graphics, delivery.

Essential

1 shoot day, 4–6 edited deliverables

IN₹60K–80K / mo
AEAED 13.3K–17.7K / mo
USD$3,600–4,800 / mo
Growth

2 shoot days, 10–12 edited deliverables + motion graphics

IN₹95K–1.3L / mo
AEAED 21K–28.8K / mo
USD$5,700–7,800 / mo
Scale

Full production crew, 3+ shoot days, 18+ deliverables incl. long-form films

IN₹1.5L–2.2L / mo
AEAED 33.2K–48.7K / mo
USD$9,000–13,200 / mo
05

End-to-End Content Growth

Strategy, scripting, production, publishing, distribution, paid amplification, optimization — the full stack as one retainer.

Essential

Strategy + scripting + light production, organic-first

IN₹75K–95K / mo
AEAED 16.6K–21K / mo
USD$4,500–5,700 / mo
Growth

Full production + publishing + paid amplification on 2 channels

IN₹1.3L–1.7L / mo
AEAED 28.8K–37.6K / mo
USD$7,800–10,200 / mo
Scale

Multi-channel, multi-format, dedicated pod + continuous optimization loop

IN₹2L–2.8L+ / mo
AEAED 44.2K–61.9K+ / mo
USD$12,000–16,800+ / mo
06

Founder & Personal Brand

Positioning, thought leadership, scripts, videos, LinkedIn, Instagram, YouTube, and lead generation.

Essential

LinkedIn + 1 video platform, 8 posts / month

IN₹30K–40K / mo
AEAED 6.6K–8.8K / mo
USD$1,800–2,400 / mo
Growth

2–3 platforms, scripted video content, monthly shoot day

IN₹55K–75K / mo
AEAED 12.2K–16.6K / mo
USD$3,300–4,500 / mo
Scale

Full personal-brand engine incl. lead-gen funnel from content

IN₹90K–1.2L / mo
AEAED 20K–26.5K / mo
USD$5,400–7,200 / mo
07

Performance Creative

Ad concepts, UGC, product videos, testimonials, creative variations, and performance testing.

Essential

6–8 ad creative variations / month

IN₹25K–35K / mo
AEAED 5.5K–7.7K / mo
USD$1,500–2,100 / mo
Growth

12–15 variations / month incl. UGC + testimonials

IN₹45K–60K / mo
AEAED 10K–13.3K / mo
USD$2,700–3,600 / mo
Scale

20+ variations / month, continuous A/B testing pipeline

IN₹75K–95K / mo
AEAED 16.6K–21K / mo
USD$4,500–5,700 / mo
08

Paid Ads Management

Meta, Google, YouTube and programmatic — planned, built and optimized against pipeline and revenue, not platform-native vanity metrics. Tiered by monthly ad spend; media budget is billed separately.

Starter

1–2 channels (Meta or Google). Weekly optimization, monthly reporting tied to CAC & ROAS.

Ad spend band

IN: < ₹5L / mo · AE: < AED 22K / mo · EU: < $6K / mo

Management fee

IN₹40K–60K / mo
AEAED 8.8K–13.3K / mo
USD$2,400–3,600 / mo
Growth

3–4 channels incl. YouTube & retargeting. Creative testing pipeline, bi-weekly optimization, funnel-level reporting.

Ad spend band

IN: ₹5L–15L / mo · AE: AED 22K–66K / mo · EU: $6K–18K / mo

Management fee

IN₹75K–1.2L / mo
AEAED 16.6K–26.5K / mo
USD$4,500–7,200 / mo
Scale

Full-funnel across Meta, Google, YouTube & programmatic. Dedicated pod, continuous testing, revenue attribution & MMM inputs.

Ad spend band

IN: ₹15L+ / mo · AE: AED 66K+ / mo · EU: $18K+ / mo

Management fee

IN₹1.5L–2.5L+ / mo
AEAED 33.2K–55.3K+ / mo
USD$9,000–15,000+ / mo
Content Engine

One asset library.
Organic, paid, and sales — fed together.